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WW Retail CRM Manager

Apple, Inc.
United States, California, Cupertino
June 20, 2022

Posted: Jun 3, 2022
Weekly Hours: 40
Role Number:
The people here at Apple don't just build products - we craft the kind of wonder that's revolutionized entire industries! It's the diversity of those people and their ideas that supports the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Are you ready to join Apple, and help us leave the world better than we found it? Apple's Retail Commercial Marketing team is seeking a WW Retail CRM Manager to support the strategy development and execution of marketing campaigns for product programs within Apple Retail - across apple.com, in the Apple Store app, and in over 500 stores globally.
Key Qualifications
  • 8-10 years experience designing and leading a CRM function/team across a matrix organizational structure for a multi-national e-commerce company.
  • Experience identifying and advocating CRM technologies and programs that deliver personalized, automated on platform and outbound communications at scale.
  • Retail (online and in store) and product launch experience preferred
  • Experience working in a global organization on multi-market, multi-language projects
  • Comfort with data analysis, building forecasts and evaluating models to drive key critical metrics
  • Able to work independently and with ambiguity innovating down to the details to develop a new idea
  • Strong program and project manager skills
  • Able to manage complexity by synthesizing information
  • Extraordinary storyteller with strong written and verbal communication skills; strong at building and delivering compelling presentations
  • Able to engage, influence and balance needs of multiple partners at all levels
  • Top performer consistently achieving results and persisting in the face of challenges
  • Curious and proactively learns through experimentation when tackling new problems
  • Team-player, strong collaborator
As Retail CRM Manager, you will drive Retail's CRM capability for the global retail business focused on customer acquisition and retention. You will ensure the health of the capability by delivering database integration, privacy compliance, and quality measurement. Through this role you will grow customer lifetime value with an optimized and evolving portfolio of communication levers that you help to integrate. You will effectively partner with analytics to design an effective and scalable measurement system and identify the key events through mining complex data sets. Additionally, you will partner with business, database, and product owners to design specific opportunities to engage customers by delivering a dynamice infrastructure that leverages existing and new technologies. You will serve as the CRM technology and execution expert ensuring functionality and processes are aligned to brand, business, and program priorities.
Education & Experience
Bachelor's degree in relevant subject preferred but not required
Additional Requirements