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Programmatic Supervisor

MRM McCann
United States, New York, New York
June 25, 2022

Tracking Code


14179-094


Job Description

This is a great opportunity for a programmatic professional seeking autonomy and the opportunity to have a hand in the setting of a team's strategic standards and practices. The Programmatic Supervisor is responsible for oversight, performance and day-to-day management of programmatic display and video campaigns across several critical clients' accounts. Candidates for our Programmatic Supervisor role should have extensive experience in the day-to-day management of biddable media campaign across conventional display, digital in-stream video, "native" video + image, and other formats.

Responsibilities:

  • Lead programmatic media planning, implementation, and optimization for a constantly evolving mix of agency clients
  • Interact with media planning and general strategy teams to translate media briefs, and occasionally more general briefs, into clear and concrete media plans
  • Use business and consumer insights including competitive, audience, behavioral, geography and past campaign performance to inform client plans
  • Be extremely comfortable using and informing a wide variety of marketing KPIs, and providing constructive feedback when KPIs provided by other stakeholders may require additional consideration
  • Consistently deploy a quantitative performance marketing driven approach that you can bridge effectively to broader strategic marketing initiatives
  • Proactive and consistent improvement of all campaigns' ability to meet and exceed quantitative goals
  • Proper identification "steady state / plateau" attainment for certain campaign elements, and analysis + prioritization identifying where we could still reasonably push further and what is needed
  • A bias towards measured action and hypothesis testing when ambiguous situations arise
  • Interaction with Google and 3P data platform staff members to get the right kind of support quickly and efficiently, while always building better working relationships
  • Confidence building meaningful media reports that highlight that which is actually new and/or unknown to the client
  • Comfort taking ad hoc client reporting + analysis requests and carefully considering if the request as is should be fulfilled, or if the client would benefit from guidance
  • Monitoring client, competitor and industry states to inform campaign planning and ensure answers to client questions are readily at hand
  • Oversee junior team member's work and professional development while effectively delegating work

Requirements:

  • 3-4 years of programmatic media buying experience
  • Experience with Google's Display & Video 360 software to such a point that you would be confident helping troubleshoot issues within it swiftly and instructing others
  • Experience working on accounts with ongoing e-commerce revenue and/or vital high value site actions goals
  • High level of Excel expertise as far as: pivot table construction, formula grid building, and advanced chart creation
  • Familiarity with Microsoft Power Point and its enterprise level functions, such that the candidate is comfortable with all methods for managing and building shared documents

Nice-to-haves:

  • Experience with Google Campaign Manager and Google Analytics, for media reporting purposes
  • A serious understanding of the concepts of media quality metrics in the fields of viewability and non-human traffic
  • Experience managing display and video in Google Ads
  • Experience in pharmaceutical marketing, and specifically familiarity with the data providers in this space

At MRM, Relationship is our middle name.

We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.

MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

  • Ideas power everything
  • We're Better Together
  • We'll figure it out
  • Complexity can be managed
  • It only counts if we deliver
  • Technology is magic

MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.


Job Location


New York, New York, United States


Position Type


Full-Time/Regular

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