Who we are: In 1951, seven Lockheed Georgia employees dreamed of a better way to bank and LGE Community Credit Union was born. Today we serve communities in Northwest Georgia as a not-for-profit financial institution. Unlike a bank, whose profits go to its shareholders, our profits go to our members in the form of better rates and lower fees. We are guided by a strong commitment to provide a better financial future for our members. For the eighth year in a row, LGE has been recognized by the Atlanta Journal-Constitution as a Top Workplace (2013-2020). Who you are:
- Required: Bachelor's degree in marketing, communications, digital media, or related area
- Required: Minimum 4+ years professional experience in digital marketing
- Required: Minimum 4+ years' experience utilizing marketing automation platforms such as Salesforce Pardot, Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, HubSpot, or Marketo
- Required: Knowledge & experience with Google Tag Manager
- Required: Ability to manage email marketing system
- Required: Solid knowledge of Google Analytics, along with SEM & SEO best practices
- Required: Basic working knowledge of HTML, CSS Coding
- Preferred: Proficiency with Adobe Creative Suite
- Understanding audience segmentation, targeting, and testing strategies
- Experience developing and designing responsive email copy
- Excellent written communication and quality assurance skills
- Self-starter with strong project management skills who can balance multiple priorities simultaneously
What you'll do: The position is responsible for developing and supporting the credit union's digital marketing channels, including email marketing, website management and analytics, in-branch digital signage, digital advertising, search engine optimization and search engine marketing. Data-driven marketing is crucial in this role, as you'll use analytics & insight to take our digital marketing to the next level. Essential Functions:
- Supports marketing initiatives through development of digital marketing campaigns to drive member growth, retention & new member acquisition
- Assists with developing segmentation and targeting strategies for email communications
- Leads and manages member journeys, branded email marketing campaigns, email distribution calendars, databases, and lists
- Collaborates with in-house team and digital agency to coordinate creation, implementation, and analytics of digital campaigns (search ads, display ads, landing pages & other web content)
- Builds and manages email campaigns and marketing automation that are meaningful and engaging for members and prospects
- Compiles data and creates monthly reports on key online marketing metrics to track success & monitor trends
- Evaluates the needs and proactively makes recommendations to improve new member onboarding through the email channel
- Identifies and implements A/B testing opportunities for continuous development and improvement towards member engagement
- Owns technical aspects of the credit union's email marketing system, including scheduling emails, data management, and subscription lists
- Assists with other marketing department needs across a broad spectrum of media, projects and events as assigned
- Review website and email analytics reports to track trends and determine opportunities for optimization and improvements
- Perform CRM database management, reporting and contact maintenance
- Assist with designing, implementing and executing digital marketing and marketing automation programs
- Continuously evaluate new, emerging digital marketing technologies and best practices with regards to marketing automation capabilities and testing
- Identify and make recommendations on integration between platforms to create efficiencies
- Ensure campaigns and all digital material meet internal standards of control and delivery and data regulations
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