Brand & Content Marketing Leader

ESO
United States
July 19, 2022
How You'll Support Our Mission As our Brand and Content Marketing Leader, you'll help us design and implement a brand and content strategy that supports our short term and long term business goals and initiatives. As a member of the marketing leadership team, you will partner closely with our marketing, communications, product management, customer success, sales and executive leadership teams to build and execute cohesive brand and content strategies. Reporting to the Head of Marketing, you will be part of our Marketing leadership team based in Austin, Texas or remotely. What You'll Be Doing - the day to day You can easily pivot between high-level strategic thinking and vision setting and executing with an eye on the details. You are okay with ambiguity, and generally thrive in it. And you do your best work to deliver across the ecosystem. In concert with the head of marketing, VP of communications and Chief People officer, develop, execute and measure the next evolution of the ESO brand including our promise of value, employee value prop and brand identity. * Be the focal point for brand programs, orchestrating plans, overseeing execution and measure impact day to day. Lead research efforts to better understand the voice of ESO customers. * Design a content marketing strategy that tells ESO's story and guides buyers on a journey through the ESO ecosystem to support and enable all aspects of our business. * Collaborate with key stakeholders and subject matter experts to identify relevant topics that solve problems for our target audiences. Own the editorial calendar and orchestrate coordinated execution across the marketing and business ecosystem. * Define and track content-related KPIs. Provide ongoing insights and actions to drive continuous performance improvement. * Manage design team and contractors and establish processes that enable the efficient production of high-quality deliverables. * Edit and write content and brand deliverables across a cross-functional team Foster a culture of collaboration and curiosity with the organization overall to discover how brand and content can support business goals. Who You Are - the essentials (Some of the things required to be successful in the role): 5+ years of related content and brand experience. You are customer obsessed and fluent in marketing communications. You've led a broad base of content activities in a fast-paced environment with a lean team. Past experience producing a variety of content formats, from thought leadership to blogs to video scripts as well as brand programs * Experience leading brand research projects. * Past experience building audiences either online or offline. * In-depth knowledge of the buyer journey to produce smart CTAs according to visitor lifecycle stage. * A dual-minded approach: You're highly creative and an excellent writer but can also be process-driven, think scale, and rely on data to make decisions. * Stellar project management and communication skills. Highly collaborative and super humble * Evaluate emerging technologies and stay up to date with the latest trends and best practices in content creation and delivery. * Strategic thinker that can see beyond the day-to-day to help ESO grow and scale. Who You Are - the desirables (It's a plus if you have): * Experience in health tech or related industry * Working knowledge of academic research * Demonstrated use of technology in brand and content programs * Ability to use Office 365 tools, including Word, PowerPoint, Sharepoint, etc Benefits & Perks ESO offers a comprehensive suite of benefits to promote health and financial security for our employees and their families. For full-time employment you this includes: Competitive health plans (medical, dental, & vision insurance) PTO (starting at 20 days) & 12 company holidays 401(k) with company match Telemedicine service provided by ESO Savings accounts (FSA, HSA, DCA) Employee Assistance Program (EAP) Annual health and wellness reimbursement Peace of mind benefits such as life insurance, disability insurance, and worksite benefits Paid parental leave, new child program, & flexible parental return-to-work options Casual office environments and unlimited office snacks and drinks About ESO ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today's EMS agencies, fire departments, and hospitals. We're small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our offices across the US, Canada and Northern Ireland. Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don't match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission. In the spirit of ESO's mission to "Improve Community Health and Safety through the Power of Data," and in accordance with ESO's duty to provide and maintain a workplace that is free of known hazards, ESO requires all United States (US) employees to be fully vaccinated against COVID-19, regardless of if you work remotely or in office unless a reasonable medical or religious accommodation is requested in a timely manner and approved. This policy will help safeguard the health of our employees and customers, as well as the community at large. All offers are contingent upon a successful background check and compliance with ESO's COVID-19 Vaccination Policy. ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity and affirmative action employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religion; race; national origin; political affiliation; sexual orientation; disability; veteran status; or other non-merit factor.