VP, Strategy Director

MRM is seeking a standout VP, Strategy Director to join our team in NYC. They will help lead a portfolio of brands that earn a meaningful role in people's lives.

The Responsibilities

Talent will be a leader on client work, thought & process leadership, and team/community:

CLIENT WORK

• Architecting brand, marketing and communications across a portfolio of brands:
  
  
  
  • Mining culture, consumer, category, company, and communications/connections landscape
  • Determining truths and insights
  • Defining and activating brand positioning and messaging
  
  
  
  
• Activating those brands to create meaningful relationships with audiences, including B2C and B2B
  
  
  
  • Empathetically understanding relationships, including moments and drivers & barriers
  • Designing Total Human Experiences, including brand, content, social, CRM, media across the end-to-end ecosystem (i.e., paid, owned, earned, digital and physical)
  • Partnering across disciplines (e.g., Data, Tech, Media), across IPG agencies, and with client to execute
  • Leading consumer research and creative testing
  
  
  
  
• Lead connections strategy and communications design
  
  
  
  • Develop detailed customer journeys that outline jobs to be done, barriers, moments that matter, and needs that span the emotional, functional, and cultural
  • Developing tactical connections briefs that link our "big campaign ideas" and business objectives to key messages, RTBs, channels
  
  
  
  
• Inspiring compelling creative in partnership with our Creative teams
  
  
  
  • Informing and inspiring creative platforms
  • Developing creative briefs
  • Designing and conducting research and analysis, from primary to secondary, qualitative to quantitative.
  • Identifying insights and ideas with both logic and magic
  • Partnering with Creative teams during creative development
  
  
  
  
• Partnering with Business and Strategic Leadership to...
  
  
  
  • Represent the agency with senior clients
  • Lead the account in a strategic manner, acting as trusted strategic advisor
  • Proactively identify the key problems to be solved, key opportunities to be captured, and key goals to be delivered
  • Recommend and lead new workstreams as appropriate
  
  
  
  
• Storytelling in ways that make the complex simple and the simple compelling
• Facilitating alignment across agency disciplines (e.g., Business Leadership, Creative, Technology, Data, Media, UX), network partners, and clients
• Partnering with and/or managing and mentoring other Strategists on the business

THOUGHT & PROCESS

• Take the strategy on your account and inform MRM's overarching approaches to strategy
• Nurture partnerships with other disciplines, e.g., Creative, Tech, Data
• Represent Strategy at MRM, within McCann Worldgroup, within IPG and where appropriate, in industry

TEAM/COMMUNITY

• Promote an environment that encourages great ideas to flourish
• Be an open, engaged leader that inspires community and team across MRM and McCann Worldgroup
• Create a culture oriented towards positivity, problem-solving and resourcefulness
• Curiosity, passion, collaborative spirit, optimism to find the answer, work ethic to deliver

The Requirements

• 10+ years directly related Strategy experience
• Experienced integrated Strategy leader, with brand planning + digital strategy expertise
• Demonstrated ability to create work that drives client business/effectiveness; wins creative awards; and shapes culture
• Experience with research design (e.g. survey design, sampling, focus groups, creative testing stimulus and analysis) a plus
• Social/digital strategy experience a plus
• Omnichannel ecosystem development experience across paid, owned, earned; brand, content, social, experience, etc.; ability to work with Media partners, Data partners, etc. to understand audience behaviors, segments, personas, etc.; comfort with emerging tech to help bring Creative to life
• Talent at working with Creative partners
• Understanding of performance and ability to work with Data & Analytics
• Exceptional communication skills - on the page, in presentation; internally and with clients/external stakeholders. Communicate clearly and proactively
• Bachelor's degree in a relevant area

At MRM, Relationship is our middle name.

We employ the most innovative talent in the industry to drive digital transformation for our clients' businesses and provide creative solutions to help brands grow meaningful relationships with people.

MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

• Ideas power everything
• We're Better Together
• We'll figure it out
• Complexity can be managed
• It only counts if we deliver
• Technology is magic

MRM is a leader in Gartner Inc.'s annual "Magic Quadrant for Global Digital Marketing Agencies" report. Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. MRM is noted for its global vision and strategy, and its use of tools and analytics enabling clients to deliver a measurable business impact as the result of those strategies.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.