Manager, Partnerships & Community

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Job Title: Manager, Brand Partnerships and Community

Primary Purpose: The Manager, Brand Partnership and Community, will help define the short- and long-term vision and strategy for Brand Partnerships and Community at Coach.

This position operates across Brand and Retail channels, with the objective of creating unique brand partnerships aimed to drive brand equity and consumer acquisition.

This is a highly cross-functional position that requires a strong attention to detail, creativity, and a consumer-driven approach to deliver a best-in-class partnerships. This role reports into the Senior Director, Retail and Brand Marketing in North America.

The successful individual will leverage their proficiency to...

• Identify unique partnership opportunities to enhance brand position and drive customer acquisition. alignment with overall marketing strategies and business objectives
• Actively source, evaluate, pitch, negotiate and contract new partnerships while fostering long term relationships
• Manage partner project calendar, milestones, tracking, asset review, meeting schedules
• Work collaboratively with cross-functional teams to garner 360 marketing plan around partnerships
• Own comprehensive reporting & share-out of partnership and 360 activations
• Lead referral program (Refer-A-Friend) to drive loyalty and acquisition for Coach Retail
• Lean into brand purpose, loyalty, and sustainability to drive community for the brand from URL to IRL
• Collaborate with cross-functional partners to define and integrate processes for new, ongoing initiatives; continuously identify opportunities to streamline ways of working to ensure teams and processes remain agile and nimble
• Maintain robust competitive intelligence and pulse on digital trends to ensure Coach remains at the forefront of innovation

The accomplished individual will...

• Possess 5+ years experience in Marketing and / or Partnerships
• Have proven track record of success in creating and growing partnerships to amplify larger business opportunities and goals
• Experience developing and executing consumer-first integrated marketing campaigns end-to-end
• Have exceptional attention to detail, strong project management and organizational skills
• Demonstrate creative problem-solving skills; perseverance when presented with barriers or ambiguity
• Ability to thrive in a fast-paced environment, adapt to changing priorities, and react with appropriate sense of urgency
• Be at the forefront in understanding marketing, culture and media trends as well as practices and principles related to the implementation of corporate partnerships & sponsorships
• Have a team-oriented approach; ability to interact with partners across the organization at all levels
• Excellent communication skills, both written and verbal; ability to negotiate and influence peers and members of cross-functional teams

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others:Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong moraleand spirit in theirteam; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JL3. Visit Coach at www.coach.com.