ESFM
Salary:
ESFM is the corporate Integrated Facilities Management (IFM) division of Compass Group USA and a Keystone member of the International WELL Building Institute (IWBI).
Rooted in hospitality, ESFM elevates the workplace experience as the single source of innovative FM solutions that ensure a safe, healthy, and sustainable environment. ESFM's clients include many household names from Life Science, Technology, Oil & Gas and Manufacturing markets.
ESFM self-performs 80% of all IFM solutions provided to clients. Their portfolio of service categories includes Environment, Health & Safety, Facilities Maintenance & Engineering, Sustainability, Janitorial & Industrial Cleaning, Laboratory Support and Workplace solutions.This self-performance model creates a consistent hospitality experience for clients, resulting in higher engagement and productivity from their employees.
In 2020, ESFM (formerly Eurest Services) won the George Graves Award for Facility Management Achievement from the International Facilities Management Association (IFMA).
Job Summary
ESFM is looking for a dynamic, effective and experienced digital content creator and communicator with a passion for telling a compelling brand story.
This person is a thought leader and executor behind ESFM's brand representation and story presentation on social media, our website, intranet, video campaigns and other digital platforms.
This position is based in Charlotte, NC with remote work considered.
Responsibilities:
* Drive ESFM's digital content strategy, planning and storytelling initiatives for esfm-usa.com, bolstering SEO and increasing client and consumer traffic.
* Manage relationship with SEO monitoring vendor, translating analytics into action
* Oversee content management and functionality of ESFM's intranet
* Increase ESFM's visibility and engagement on social media through content development and execution, social listening and paid digital marketing placements
* Act as community manager for social channels: review, manage and respond to comments; engage with industry pages
* Lead our employee advocacy program for social media, helping to position our executives and SMEs (Subject Matter Experts) as industry thought leaders with training support and ready-made content while tracking content reach and engagement
* Collaborate with our marketing/communications team on a connected content calendar that spans all channels and ensures alignment with business priorities
* Develop measurement goals and report on performance of our content on owned, earned and shared properties
* Work collaboratively with our videographer/photographer to develop video content and manage ESFM on YouTube
* Be our in-house expert facilitating trainings and tracking trends to keep us forward thinking in the way we communicate and operate online
Qualifications:
* Bachelor's degree, preferably in Mass Communications, Journalism or Marketing
* 3+ years managing website content optimization and SEO
* A minimum of three years' experience working for a B2B organization
* Presentation of online portfolio demonstrating abilities and past projects required
* Strong writing capabilities adjusting tone and syntax across blogs, social media and other collateral; experience with video script writing, project management
* Strong technical aptitude, current on communication measuring, reporting and social media trends
* Proven track record of lead generation, click-through, conversion and engagement metrics and parameters
* Proficiency and experience with Google Analytics, WordPress, SharePoint
* Proficiency and experience with a social media management platform and analytics reporting
* Hospitality mindset
* Strong proofreading abilities including attention to detail regarding messaging, audience and tone
Apply to ESFM Services today!
ESFM is a member of Compass Group USA
Compass Group is an equal opportunity employer. At Compass, we are committed to treating all Applicants and Associates fairly based on their abilities, achievements, and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity, or any other classification protected by law.
Req ID:1041773
ESFM
Lacey Woodard
Compass Group
July 01, 2022