Commercial Marketing Manager ( Virtual-North America)

Our story

At Alight, we believe a company's success starts with its people. It's why we're so driven to connect passion with purpose. Our team's expertise in human insights and cloud technology, allows companies and employees around the world to transform and thrive. With a competitive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

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Alight is looking for an experienced Commercial Marketing Manager

We believe that great businesses are powered by great people-and when people thrive, companies thrive. Alight Solutions, a leading benefits administration and cloud-based HR services provider is seeking an experienced Commercial Marketing Manager for its Healthcare Navigation business. Candidates should bring a documented track record of developing and managing integrated marketing communications campaigns, fueled by content calibrated with the buyer's journey, that have driven quantifiable results, including those associated with demand generation. The individual joining our team should expect to work closely with members of Alight's marketing technology, product marketing, content, and field marketing teams to bridge upstream marketing strategy with downstream execution. This consensus builder and doer should also anticipate collaborating with Alight's commercial sales team in support of prospecting and funnel conversion.

This role reports to Alight's Healthcare Navigation Commercial Marketing Director.

Job Responsibilities:

• Support the Alight Healthcare Navigation marketing plan and program by planning, executing, measuring, and optimizing B2B campaigns, trade events and conferences, sales support, and enablement, as well as its key account strategy (i.e., ABM).
• Partner and work collaboratively with Alight product and product marketing teams to gain an in-depth understanding of the health navigation product portfolio, target market, and buyer personas. Support the development and maintenance of the claims roadmap.
• Translate buyer personas into content packaged according to each stage of the journey-adapting core messages in the form of clearly articulated value propositions linked to compelling calls-to-action.
• Coordinate with Alight marketing technology, digital, and commercial operations teams to align systems and process in support of lead capture and opportunity conversion (e.g., landing page registration and conversion, A/B testing of communications, etc.).
• Manage commercial marketing performance management through the analysis of functional and operation dashboards to identify and distribute insights leading to program optimization and/or best practice adoption.
• Contribute to a positive work environment by adopting and consistently displaying Alight's core values: Champion people, grow with purpose, and Be Alight

Knowledge and Expertise:

• Bachelor's degree, ideally with a focus in marketing, communications, business or management, or the social sciences strongly preferred.
• Five to seven years of practical work experience in commercial marketing or inside a leading marketing communications agency (experience in the healthcare industry, with employer-sponsored healthcare, or with health plans a plus!).
• Familiarity with marketing automation technology, including Marketo, as well as integrated or supporting applications such as Salesforce.com, Tableau, Zoominfo, and others.
• Prior experience managing content plans and development calendars, creating scripts and packaging interactive content, overseeing agency partners and/or freelancers. We'd love to have a look at your content portfolio!
• Artful with language, including the demonstrated ability to craft messages that resonate with buyers based upon your analysis of available research, core messaging frameworks, and project briefs.
• An enthusiasm for working within a larger team, but with the capacity to act independently or with minimal direction while balancing projects and tasks.
• Meticulous attention to detail. It's not a zero-defects environment, but we only get a few opportunities to make a first impression.

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight believes diversity should be visible, valued, and sustained throughout the organization. And we're committed to enabling an inclusive culture of belonging that engages all colleagues and grows the diversity of our talent to proudly represent the clients and communities we serve.

As an affirmative action employer, we adhere to the principles of equal employment opportunity in the workplace as defined in our diversity policy statement.

Diversity Policy Statement

Alight does not discriminate against anyone based on sex, gender, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in employment qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonableaccommodation/modificationby contacting his/her recruiter.

Authorization to work in the United States

Applicants for employment in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.