Product Marketing Manager - Professional Services - Virtual

Our story

At Alight, we believe a company's success starts with its people. It's why we're so driven to connect passion with purpose. Our team's expertise in human insights and cloud technology, allows companies and employees around the world to transform and thrive.

With a competitive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team. Because transformation takes a workforce. Learn more at .

Job Purpose

We are looking for an experienced product marketing professional to join our organization and manage product marketing for our Professional Services business.

Job Summary

The Alight marketing team is a dynamic group of global, modern marketing professionals working together across the firm in brand, design, product marketing, digital, engaging experiences, content, corporate communications, operations, data and analytics, client and regional marketing to drive global marketing for Alight. As a part of this team, you will be responsible for bringing our Professional Services solutions including Cloud Advisory, Cloud Deployment and Cloud Optimization to market. You will identify and execute the product positioning, messaging, product launch strategy, while ensuring sales teams and clients/prospect understand it.

This role reports to the Marketing Director for Professional Services and Payroll product marketing and works closely with product management leadership and marketing partners to create, execute and manage on product marketing priorities.

Key Job Duties and Responsibilities

Product marketing

In alignment with product and solutions strategy, create a foundation of customer, industry and channel insights that will inform product and go-to-market strategies for our solutions. Develop a deep understanding of the competition, buyer personas, channel and industry trends to influence product, business development and go-to-market decisions. Use this research and data to develop the value proposition, product positioning and key messages and outcomes. Ensure messaging and positioning aligns with the overall Alight value proposition and messaging.

Product launches

Support and execute dynamic product launches coordinating across internal teams to bring new and existing solutions to market. Craft compelling and functional launch assets that crisply and consistently articulate the value of Alight and our comprehensive health solutions. Launch assets may include sales presentations, web content, videos, infographics, demo content, sales tools and more. Collaborate with sales enablement leader to ensure sales and customer success team launch readiness and knowledge transfer.

Product demand

Collaborate with content, demand and field marketing teams to translate product marketing plans into pipeline. Create the narratives and solution content that can be used across multiple campaign touchpoints, and influence clients and buyers at multiple stages of the customer journey. Support P&L performance, and monitor competition, market conditions, client and sales feedback, and adjust solution assets and/or create new materials as needed to maximize revenue opportunities and optimize the customer journey. Serve as a subject matter expert on the category internally and externally, creating presentations as needed for industry events, webinars, and more.

Education and Experience

• Bachelor's Degree in Marketing or related fields, or relevant experience

• 3-5 years of marketing experience (B2B preferred)

• 2+ years of product marketing or product management experience (preferred)

• Workday or SAP experience a plus

Knowledge and Skills

• Proven track record of executing product launches and running effective marketing programs

• Demonstrated ability to drive cross-functional alignment and coordinate matrixed teams

• Ability to clearly and succinctly communicate messaging to internal partners, external agencies and internal executives

• Proven experience with developing clear product and solution messaging with ability to clearly convey the benefits/outcomes.

Key attributes of the individual

• Proven track record developing and implementing marketing programs

• Personal drive for excellence

• Always takes initiative

• Proven ability of working under pressure with resilience and tenacity

• Proven ability to collaborate and work in a highly matrixed team

• Desires to continually develop new skills

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight believes diversity should be visible, valued, and sustained throughout the organization. And we're committed to enabling an inclusive culture of belonging that engages all colleagues and grows the diversity of our talent to proudly represent the clients and communities we serve.

As an affirmative action employer, we adhere to the principles of equal employment opportunity in the workplace as defined in our diversity policy statement.

Diversity Policy Statement

Alight does not discriminate against anyone based on sex, gender, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in employment qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonableaccommodation/modificationby contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

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We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.