Paid Media Manager - Virtual North America

Our story

At Alight, we believe a company's success starts with its people. At our core, we Champion People, help our colleagues Grow with Purpose and true to our name we encourage colleagues to "Be Alight."

It's why we're so driven to connect passion with purpose. Our team's expertise in human insights and cloud technology, gives companies and employees around the world the ability to power confident decisions, for life.

With a comprehensive total rewards package, continuing education and training, and tremendous potential with a growing global organization, Alight is the perfect place to put your passion to work.

Join our team if you Champion People, want to Grow with Purpose through acting with integrity and if you embody the meaning of Be Alight.

Learn more at careers.alight.com

We are seeking a highly motivated Paid Media Manager responsible for the day-to-day execution, campaign set-up, performance tracking across paid search, paid social and conversion rate optimization to drive lead generation and key business initiatives.

Responsibilities

• Execute global demand generation programs to drive strategic customer acquisition and engagement through paid search (Google, Bing), paid social (LinkedIn and Facebook) and video (YouTube).
• Perform A/B testing using Optimizely CRO tool
• Extract insight from campaign data, identify relevant trends and provide proactive recommendations to enhance and exceed overall marketing goals and objectives
• Compiles and distributes recurring paid media reports to Marketing team for review
• Perform ongoing keyword discovery, expansion, and optimization
• Conduct ad copy testing per best practice to drive performance improvements
• Work with key business partners and internal stakeholders in campaign development
• Stays current on industry news, platform updates, product enhancements & innovations
• Demonstrate passion for digital marketing by proactively finding and building recommendations on new ways to improve performance

Qualifications:

• Bachelor's degree
• 3 years' experience with Google Ads, Microsoft Ads, LinkedIn Ads, Facebook Ads
• Strong Microsoft Excel pivot tables, charts, v-lookups, and dashboard creation
• Experienced with Google Tag Manager and Google Analytics
• Well organized and able to balance internal stakeholder timelines and business needs
• Ability to learn new digital platforms
• Team player with experience working with multiple stakeholders across an organization in a fast-paced environment.
• Strong communication, critical thinking, problem-solving, and project management skills
• Experience working within a complex multi-product organization

By applying for a position with Alight, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Alight's employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position.

Our commitment to Diversity and Inclusion

Alight believes diversity should be visible, valued, and sustained throughout the organization. And we're committed to enabling an inclusive culture of belonging that engages all colleagues and grows the diversity of our talent to proudly represent the clients and communities we serve.

As an affirmative action employer, we adhere to the principles of equal employment opportunity in the workplace as defined in our diversity policy statement.

Diversity Policy Statement

Alight does not discriminate against anyone based on sex, gender, race, color, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in employment qualified minorities, women, disabled persons, disabled veterans and other covered veterans.

Alight provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonableaccommodation/modificationby contacting his/her recruiter.

Authorization to work in the Employing Country

Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Alight.

Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.

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We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Alight business units.