UX/Visual Designer

Be a part of the team behind our success! At Advisor Group, we support financial professionals nationwide, the people who help everyday Americans achieve their dreams. We're a billion-dollar business with the mentality and drive of a startup. Join us in building something special.

Digital Marketing opportunity in Insurance Industry

UX/ Visual Designer, Highland Capital Brokerage

Location(s): Minneapolis, MN or Remote (based in the U.S.)

Role Type: Full time

Summary:

The UX/Visual Designer will create visual concepts for the Quotacy brand and website that inspire, captivate, and inform consumers. This role will conceptualize original ideas that bring simplicity and friendliness to our online user experience and will work closely with the marketing and development teams to bring our brand to life.

The UX/Visual Designer's high-quality design deliverables will include all things digital such as identity and brand assets, advertising collateral, infographics, presentations, video graphics, email marketing templates, and web and UI (user interface) designs.

Responsibilities:

• Execute all visual design stages from concept to hand-off
• Collaborate with marketing team to define and implement innovation goals
• Establish and promote style guidelines, brand standards and best practices
• Use analytics, heat mapping, and scroll depth analysis tools to understand user behavior and update pages accordingly to optimize conversion
• Create designs meant to help users see menus, call-to-action buttons, and areas of a screen in order to perform a desired action
• Create and track all brand assets used to ensure a consistent look across all channels such as social media (pages, posts, and ads), display and retargeting ads, Google Business Profile, Trustpilot profile, email marketing platform, etc.
• Create original web graphics for blog posts and web pages that easily break down and illustrate complicated concepts
• Design user-centered interaction models, wireframes, and screen mockups, including mobile-first designs for web pages and funnel
• Develop ideas to test web pages and online funnel for conversion increases included sketches and rapid prototyping.
• Work with development team to implement A/B tests. Track, evaluate and report on test results with recommendations to stakeholders.
• Conduct navigation testing using Treejack or similar tool to uncover navigation usability issues and develop an optimal design
• Create web graphics and icon library in line with retina display best practices
• Optimize and compress web graphics for smallest load time
• Keep track of advancements in visual design technologies and applications, as well as industry trends.
• All other duties as assigned.

Education Requirements:

* H.S. Diploma or equivalent (GED) Required

Basic Requirements:

• Excellent visual design skills with a strong portfolio
• Web layout and UI design experience
• Proficient with visual design fundamentals such as grid systems, color theory, typography, visually prioritized elements, white space, etc.
• Proficient with industry-standard software such as Adobe, Sketch, InVision, or others
• Excellent visual messaging and communication skills
• Ability to work in a fast-paced environment with a high level of accuracy
• Understanding of front-end development, HTML and CSS knowledge
• Wordpress experience with theme customization