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Product Marketing Manager

Aspen Technology, Inc.
United States, Bedford
20 Crosby Drive (Show on map)
June 30, 2023
The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community. The RoleOverview: Do you want to be part of a team that provides industry leading technologies to accelerate digitalization in the Upstream energy segment? AspenTech creates innovative software that tackles the most complex industrial challenges of today across many industries. Our software assists customers to improve their operational efficiencies; achieve sustainability objectives; and drives innovation in areas such as exploration and production, energy transition and decarbonization. Ultimately, our products and solutions enable businesses to respond to rapidly changing market conditions and address the needs of an evolving, technologically driven workforce. The Role: We are seeking a high energy geoscience professional to serve as a Product Marketing Manager for our geophysical product portfolio, a subset of our Subsurface Science & Engineering (SSE) business. SSE provides end-to-end optimization across subsurface and surface processes and workflows with 40 years of technology leadership in geology, geophysics, petrophysics and reservoir engineering. The Product Marketing Manager is a global position that has primary "go-to-market" responsibility for our geophysical products. The position will collaborate closely with customers as well as globally distributed cross-functional teams in Sales, Product Management, and Field Marketing to achieve business success in our target market segments as measured by growth in usage, revenue and market share. Your Impact Responsible for driving the development and execution of go-to-market strategies and tactics across key market segments for our geophysical product suite Ability to clearly articulate and demonstrate the value of AspenTech's product solutions to a wide variety of business stakeholders Conduct market and competitive research and translate the research into actionable market strategies and tactics Develop value-based positioning and messaging that differentiates these products in the market Identify Best Practices through research and case studies from customers Translate technical terminology into comprehensible messaging to ensure successful marketing campaigns with compelling content Development of internal (sales enablement) and external (customer-facing) product content including presentations, brochures, e-books, white papers, case studies, videos and others for various marketing channels such as websites, webinars, events and social media Work collaboratively with Industry Marketing to ensure solution area messaging is representative of relevant industry dynamics What You'll Need Qualifications: Bachelor's Degree in geoscience, geophysics or related technical discipline required. MBA a plus 5 - 10 years of experience in the Upstream Oil & Gas segment with demonstratable successes 5+ years of experience across the full software product marketing spectrum Experience with seismic processing, imaging and interpretation software solutions is highly desired Demonstrated ability to understand and convey complex information in a clear and concise manner Excellent writing, presentation, communication and analytical skills. Previous writing examples may be requested. Self-directed, highly motivated, detail-oriented, creative and innovative Cultural awareness and experience working with globally distributed virtual teams Ability and willingness to travel at least 15% (including internationally)