Digital Marketing Strategist

Who We Are / B&T Values Statement

At Baker & Taylor, we are passionate about changing the world through literacy. We believe that education, access to content, and the freedom to explore are essential. We are dedicated to supporting our library partners across the world who tirelessly provide resources to foster the imagination of future generations and improve outcomes in their communities. Librarians are our heroes and championing and supporting their work is our purpose.

Baker & Taylor is committed to embracing diversity, equity, and inclusion to create an environment that both celebrates and evolves through the unique experiences and contributions of all team members.

Who You Are

• 
  

  Passionate digital marketer excited about driving results and changing the world through literacy.

  
  
• 
  

  You have hands-on experience in email marketing platforms (SFMC preferred).

  
  
• 
  

  You have a customer-first mindset.

  
  
• 
  

  You have created or worked on content marketing programs.

  
  
• 
  

  You can work cross-functionally and can pick up the phone to talk through complex campaigns with key stakeholders and business leaders

  
  

What Youll Do/ A Day in The Life Typically Includes

This individual will be responsible for supporting lead and revenue generation initiatives for selected business units within Baker & Taylor. This will include the creation and execution of omnichannel marketing strategies for new-to-market products as well as our current portfolio.

The right candidate will be ready to move forward with a digital-first mindset, use email/social/content to drive leads and revenue, and consider the end-user experience at each platform touch point. Each day, you will work with your peers on the marketing team to create campaigns for selected business units that drive results in the form of leads and revenue generation. Each month you will be responsible for reporting back on the success (or optimizations needed!) on each of your assigned campaigns.

Essential Duties and Responsibilities

• 
  

  Email marketing

  
  
• 
  

  Cross-functional communication via Teams, email and phone

  
  
• 
  

  Content marketing and social media

  
  
• 
  

  Omnichannel campaign creation

  
  

Work Environment

• 
  

  Hybrid work environment (in office Tues/Thursday at our Charlotte, NC office)

  
  

Benefits

• 
  

  Participation in company health (medical, dental) insurance plans on the 1st of the month following your hire date

  
  
• 
  

  Company short-term and long-term disability benefits

  
  
• 
  

  Flexible PTO - In recognition of the professional environment in which we work, you will immediately be eligible to participate in the Company's pilot Flex PTO program

  
  
• 
  

  Under the Flex PTO program, you may use Flex PTO each year for PTO, illness or other personal time provided good standing and subject to business needs

  
  
• 
  

  There are no predefined number of Flex PTO days, nor do you earn or accrue paid time off under the Program

  
  
• 
  

  Career development and advancement opportunities

  
  
• 
  

  Climate controlled facility

  
  

Required Skills & Experience

• 
  

  Bachelors degree or work experience that demonstrates digital marketing success.

  
  

• 
  

  1-3 years of professional experience in digital marketing