SVP, SEM

Media Planning & Strategy at MRM Media requires a blend of creativity, science, psychology, tech-savvy and innovation. We strategize how brands should communicate with people across the myriad of media channels, and how to do that differently from every other brand. This role will allow you to flex your media prowess in service of solving big brand and business challenges.

We are seeking an SVP, SEM to lead day to day strategy and initiatives.

Strategic Leadership

* Develop and execute comprehensive SEM strategies aligned with business objectives and growth targets.

* Conduct competitive analyses to identify strengths, weaknesses, and opportunities within the marketplace, leveraging insights to inform SEM strategies.

* Lead a team of SEM professionals, providing guidance, mentorship, and support to drive performance and career development.

* Collaborate with cross-functional teams including Media planning, Data Analytics, SEO, and other buying channels (e.g. Social, Programmatic, Digital Partnerships) to align SEM initiatives with overall business goals.

* Conduct market research to stay abreast of and educate the media team on industry trends, best practices, and emerging technologies in SEM.

• Ensure compliance with industry regulations, best practices, and platform policies related to SEM advertising and stay informed about changes to search engine algorithms, ad policies, and other relevant developments, adapting strategies accordingly.
• clearly, persuasively, and confidently to internal senior management and senior clients and deliver your message whether it be a QBR or a new business pitch with style, substance, and enthusiasm.

Day-to-day Responsibilities

* Oversee marketing operations for multiple clients, including but not limited to:

o Campaign planning and implementation utilizing advanced targeting, bidding, and ad copy strategies to maximize campaign performance and efficiency.

o Campaign management and optimization across various platforms such as Google Ads and Bing Ads including:

* Budget management to ensuring efficient use of resources and maximization of return on investment.

* Monitoring spend trends, adjusting budgets as necessary, and providing regular budget forecasts and reports to senior leadership.

* Establishing key performance indicators (KPIs) and benchmarks to measure the success of SEM campaigns.

* Developing and delivering regular reports and presentations to senior leadership, providing insights into campaign performance, trends, and opportunities for improvement.

* Manage publisher and vendor relationships.

* Strengthen client relationships.

* Monitor client and competitor changes.

Requirements

* Bachelor's degree in Marketing, Business Administration, or related field.

* 12+ years of experience in digital marketing with a focus on SEM, including hands-on experience managing large-scale SEM campaigns.

* Proven track record of driving measurable results and achieving business objectives through SEM initiatives.

* Strong leadership skills with the ability to inspire, motivate, and develop high-performing teams.

* Excellent analytical skills with proficiency in data analysis and interpretation, using insights to inform decision-making.

* Deep understanding of SEM platforms (e.g., Google, Bing), bid management tools, and analytics platforms.

* Strong communication and presentation skills, with the ability to effectively communicate complex concepts to stakeholders at all levels of the organization.

* Demonstrated strategic thinking, problem-solving abilities, and ability to thrive in a fast-paced, dynamic environment.

About MRM

MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity-all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.

The salary range for this position is $200,000 to $250,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.