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Assistant Manager, Digital Marketing (Paid Search & Social) , Dockers

Levi Strauss & Co.
United States
May 25, 2024

About the Job

We are looking for a Asst Manager, Digital marketing to drive best-in-class digital marketing execution for Dockers brand and Dockers.com in the US. This is an exciting opportunity to be part of a highly talented team focused on developing an innovative digital marketing strategy. This role involves executing and delivering ROI on media spend and working closely with cross-functional team members and other partners. The ideal candidate will be a team player looking to build the brand for long term awareness and loyalty, drive strong performance and has a data driven mindset. This position reports to the Sr Manager, Performance Marketing.

  • Execute on digital paid media channel strategy and performance - driving business results Dockers brand in the US and the Dockers.com site.

  • Manage the Meta and other social AD networks (TikTok, etc) to drive brand awareness and conversion.

  • Identify optimal media mix and maximize performance KPIs as needed (impressions for brand awareness and conversions for performance marketing

  • Manage campaigns on Google Ads and Microsoft Ads to drive brand awareness and conversion, including paid search, shopping, display and YouTube

  • Maintain regular reporting and analytics while working with ecommerce analyst to drive data driven strategies.

  • Identify testing and strategic opportunities to capture added value and improve efficiency.

  • Bridge digital marketing efforts to drive full funnel marketing between brand and demand generation.

  • Partner with brand and creative teams to ensure that Dockers marketing assets come to life, reflect brand values and resonate with the target consumer.

  • Work with partners such as merchants, pricing and promotions teams, business analysts, and engineers to identify media and messaging opportunities.

  • Manage and mentor co-ordinators to develop talent and support the program.

About You

  • 4+ years of experience in digital marketing, preferably in an ecommerce environment

  • 3+ years of hands-on experience managing paid advertising campaigns in Meta's AD network, TikTok, Snapchat and others.

  • Direct management experience

  • Knowledgeable about attribution strategy, incrementality testing, and LTV analysis

  • Familiar with leveraging first and third-party data to drive consumer insights and audience strategies.

  • Excellent quantitative analytics skills

  • Leadership acumen, with a focus on developing talent.

  • 'Test and learn' mentality.

  • Strong collaboration skills and experience partnering with agencies, vendors, and internal teams.

  • Bachelor's degree or comparable working experience

We put a lot of thought into our programs to provide you with a benefits package that matters. Whether it is for medical care, taking time off, improving your health or planning for retirement, we've got you covered. Here's a small snapshot:

  • 401Kmatch: $1.25 for every $1.00 you contribute up to the first 6% of pay you save.
  • Five hours of paid volunteer time per month with nonprofit organizations.
  • Product discount of 60% off regular-price merchandise.

The Company'spolicy is to provide equal opportunity to all persons without regard to race, color, creed, religion, national origin, citizenship, sex, age, sexual orientation, gender identity or gender expression, marital status, Vietnam era/disabled veteran status, physical or mental disability, or other protected classes prohibited by applicable law. Company policy prohibits harassment of applicants or employees on the basis of any protected classes.The Company hasestablished a continuing Affirmative Action Program to assure equal employment opportunity in all its policy decisions affecting recruitment, selection, assignment, promotion, training, and all other terms and conditions of employment.

he expected starting salary range for this role is $66,500 to $104,800. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, experience, skills, performance and business needs.

Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes competitive pay, incentive plans, and a wide array of benefits designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits vary depending upon the specifics of the role; details relating to a specific role will be made available upon request.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits or other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

EOE M/F/Disability/Vets LOCATIONRemote - USA FULL TIME/PART TIMEFull time Current LS&Co Employees, apply via your Workday account.