Assistant Manager GTM Statement

Purpose & Overall Relevance:

• Assist development of clear Go-To-Market (GTM) plans for partnership business to achieve joint objectives, including enhancing brand visibility, supporting key franchises and territories, and increasing market share in key distribution channels
• Prepare for successful product launches by refining functional aspects and ensuring readiness for sales.

Key Responsibilities of Assistant Manager:

• Assist in developing and executing partnership GTM strategy and objectives before, during, and after launch
• Maintain operational excellence to ensure timely and accurate delivery to all cross-functional partners
• Collaborate closely with key stakeholders such as Insights, Product Marketing, and Storytelling to identify strategic opportunities with consumers, brand, and partnerships
• Support the planning, creation, and delivery of impactful sell-in and sell-out tools at key milestones
• Facilitate communication across global teams and market contacts to ensure understanding and implementation of the GTM strategy
• Ensure system maintenance and data readiness within the Business Unit (BU) for key milestones
• Provide project management support, including follow-up communication, action items, and deliverables
• Coordinate with Product Marketing for any sample related projects

Key Relationships:

• Global Statement
• Global Storytelling
• Global Product Marketing
• Global Digital
• Global Culture Marketing
• Key market Category & Channel teams
• Statement Data & Insights
• External Agencies
• Global Finance
• Global Planning & Development

Knowledge, Skills, and Abilities:

• Understanding of go-to-market and brand marketing principles
• Strong knowledge of the sports & lifestyle industry, including trends and competition
• Proficiency in merchandising
• Excellent communication skills
• Project management experience with the ability to handle complex tasks
• Ability to interpret and apply data and trends effectively
• Analytical and problem-solving skills
• Proficiency in English; Spanish language skills are advantageous.

Requisite Education and Experience / Minimum Qualifications:

• University degree or equivalent education required
• Minimum 2 years experience in job or job function