Associate Director, Marketing Strategy
Job Summary The Associate Director of Marketing Strategy, serves as a key member of the UCSF Health marketing leadership team, serving as the lead marketing strategist for UCSF Health's adult clinical enterprise. The successful candidate has extensive experience in developing and implementing strategic marketing plans, has a passion for data and performance metrics, enjoys coaching and developing a team, excels at building relationships with cross-functional colleagues and clinical and operational leaders, and serves as a trusted marketing advisor.
This is a remote position; however, we have a strong preference for candidates who reside in California.
What you will do:
- Lead a team of strategic marketers responsible for supporting the business and brand goals for UCSF Health's adult service lines and facilities
- Foster trusted relationships with business unit and service line leaders
- Manage a portfolio of strategic service lines to drive volume and reputation with a high level of expertise
- Develop strategic marketing plans, differentiated messaging, and impactful strategy / creative briefs that demonstrate business and brand acumen
- Lead initiatives with marketing department peers to deliver on business goals and build efficiencies
- Apply experience developing and implementing precision marketing campaigns using CRM
- Work with leaders to define key performance indicators and drive team performance to meet and exceed performance targets
- Collaborate with operational and strategy leads to ensure alignment of marketing assignments to organizational priorities
- Apply expertise in brand and service line market intelligence, customer segmentation, and market research
- Flourish in a matrixed team environment, collaborating with colleagues in strategic planning, public relations, digital marketing and physician outreach to ensure integrated and coordinated marketing efforts
The final salary and offer components are subject to additional approvals based on UC policy. Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement. The salary range for this position is $105,900 - $225,900 (Annual Rate). To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html Department Description UCSF Health Marketing's purpose is to increase the profile of UCSF Health, improve professional recognition and help foster the sustainable growth of the organization through clearly and consistently communicating why UCSF is the best place to come for care. Required Qualifications
- Bachelor's degree in business administration, marketing, health administration or related field or four years of equivalent experience.
- Twelve (12) years of experience in marketing or communications positions, including experience with digital marketing strategies.
- Five (5) years of experience in developing, tracking and reporting on key performance indicators.
- Strong skills in strategic planning, effectively organizing resources, setting and establishing priorities, and supporting team development.
- Experience working in the Healthcare industry.
- Strong interpersonal communication, political acumen, and advanced skills to represent the department and health system with other institutional and/or external constituencies.
- Skilled presenter with the ability to develop and present succinct, impactful, creative presentations that convey service line and marketing mastery.
- Excellent market research, analytical, problem recognition, avoidance, and resolution skills.
- Strong skills to produce results and achieve predetermined goals within budget and time constraints.
- Strong knowledge of current and emerging industry requirements and best practices in areas of marketing.
- Strong skills in strategic planning to effectively organize resources, establish priorities, and achieve desired results.
- Strong skill in managing staff including selection, training, evaluating and mentoring staff at all organizational levels; skill in taking corrective action with staff as required.
- Strong interpersonal communication and political acumen to effectively work with internal customers and external constituencies.
- Strong market research, analytical, and problem recognition/avoidance/resolution skills.
- Strong skills to produce results and achieve predetermined goals within budget and time constraints.
- Strong knowledge of applicable University policies and state and federal laws regarding copyright and other licensing issues.
Preferred Qualifications
- Concentration/specialization in marketing analytics, digital marketing, and CRM
- Five years of management experience, including selection, training, evaluating, and mentoring staff
- Agency experience
- Master's degree in business administration, marketing, health administration or related field
About UCSF At UCSF Health, our mission of innovative patient care, advanced technology and pioneering research is redefining what's possible for the patients we serve - a promise we share with the professionals who make up our team.
Consistently ranked among the top 10 hospitals nationwide by U.S. News & World Report - UCSF Health is committed to providing the most rewarding work experience while delivering the best care available anywhere. In an environment that allows for continuous learning and opportunities for professional growth, UCSF Health offers the ideal atmosphere in which to best use your skills and talents. Pride Values UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence - also known as our PRIDE values.
In addition to our PRIDE values, UCSF is committed to equity - both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available at diversity.ucsf.edu
Join us to find a rewarding career contributing to improving healthcare worldwide. Equal Employment Opportunity The University of California San Francisco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Job Code and Payroll Title 000471 MARKETING MGR 1 Job Category Marketing / Communications, Professional and Managerial Bargaining Unit 99 - Policy-Covered (No Bargaining Unit) Location Remote / Telecommute Additional Shift Details Monday - Friday |
University of California - San Francisco Campus and Health
Sep 05, 2024